The in-home water filtration industry has grown significantly in recent years. Thanks to changing lifestyles, urbanization, and greater access to water filtration systems, the market is expected to register a CAGR of 15.9 percent from 2019 to 2025.
Now is the prime time for whole-home water filtration businesses to expand. Follow our guide to help your business grow.
1. Connect with Locals
If you’re a local in-home water filtration business, you want to build your network of homeowners in your community. These connections build bridges to potential customers and enable you to have face-to-face interactions with people who would use your services. There are a few ways you can connect with locals to build your water filtration business:
Host an Expo
Homeowners are experiencing a As the urbanization of communities in the United States continues to increase, so does the need for water filtration systems. Many residential communities must deal with water that tastes bad, has a foul odor, and leaves clothes smelling and looking dingy. These are just a few of the signs that the home needs a water filtration system.
And although the need for water filtration is great, many homeowners are still unaware of the life-changing effects of whole-home water filtration. Hosting an expo outside your store or another business, like a home improvement store, allows you to educate and engage with potential customers in your own city. An expo is the perfect opportunity to address specific needs in your community then offer solutions that they’re looking for.
Join the BBB
Earning accreditation through your local Better Business Bureau is like receiving a stamp of approval that gives customers confidence to shop with your company. The BBB accreditation shows your clientele that you’re trustworthy and will carry out your task with the highest standards of professionalism and integrity. It’s a nationally recognized seal that puts you a step ahead of your competition.
Plus, you’ll enjoy numerous benefits that come with BBB accreditation.
Give Back to the Community
If you want the local business, prove that you care about the community in which you operate. Use your business to sponsor events or organizations in your city.
Donating to charitable causes helps those in your community, and it also looks great for your brand. One study shows that 66 percent of customers will choose a company that supports charitable causes over others that do not.
As a local business, you have several avenues to connect with your customers and prove to them that you have their best interests at heart. In-home water filtration is a big purchase, and you want to prove to them that they can trust you to take care of their home and family. Positioning yourself as a trusted and involved local business builds that trust and earns new customers for your company.
2. Provide Multiple Water Filtration Options
Whole-home water filtrations systems are not a one-size-fits-all product. As each customer is unique, your business should provide a variety of water filtration options to suit individual needs and budgets. Customers in smaller homes with two residents will need less robust systems than those living in several thousand square feet with more members in their household.
As your customers consider whole-home water filtration systems, present upgrades that provide them with an even better experience. Water conditioners and UV filters are popular add-ons that water filtration customers choose to enjoy their water, no matter where they turn on the faucet.
Know your market and be prepared to provide systems built for any type of dwelling. By anticipating your customers’ needs, you’re better able to serve your clientele. Prompt and proactive service builds trust and endears customers to your business, helping you grow.
3. Manage Your Online Reviews
Positive reviews can bring customers to your door in droves. Unfortunately, bad reviews have the exact opposite effect. Managing your online reviews helps you present your water filtration company in the best light while addressing customer concerns.
Reviews are powerful tools, especially when they’re positive. Good reviews provide trust signals to potential customers shopping around for in-home water filtration systems. According to a 2020 survey conducted by BrightLocal, 79 percent of consumers trust online reviews as much as personal recommendations from friends or loved ones. A great review can take you far.
But not every review will glow. When a customer leaves a bad review for your business, it’s important that you immediately address it and rectify the situation to the best of your ability. If you made a mistake, offer to make things right. When you’ve done your part, ask the customer to consider changing their review. They’ll likely oblige if you’ve provided a good experience.
4. Drive Traffic to Your Website
Today’s shoppers conduct online research when looking for in-home water filtration systems. Your first interaction with customers won’t be in your store but through your site. Having a website that conveys your professionalism and is built for search engine optimization drives traffic to your door.
SEO enables potential customers to find your website when they search online for in-home water filtration. Local businesses like yours especially benefit from SEO as local clientele search for water filtration businesses near them. When buyers use the “near me” feature, they can easily find your site if you’ve optimized it for local. Working with a digital marketing firm ensures your site is built to attract local shoppers.
5. Offer Consumer Financing
With the growing popularity of in-home water filtration systems, more homeowners than ever are looking into the benefits these products can have on their day-to-day lives. Everyone deserves clean, safe water that smells and tastes crystal clear. Unfortunately, many potential customers don’t have the funds on hand to buy these systems outright. But if you offer consumer financing, you make water filtration accessible to more people who walk through your doors.
Working with a trusted consumer financial firm like United Consumer Financial Services allows you to provide these systems by offering simple, affordable monthly payments to your customers. UCFS provides notice of approval just minutes after a customer applies for financing, which allows you to begin system installation the very same day. Customers pay UCFS monthly for the life of the loan, and UCFS pays you the full amount just days after you complete the project.
When you offer consumer financing through UCFS, your customers enjoy affordable scheduled payments, and you enjoy the convenience of working with a firm that provides financing solutions that meet your business’s unique needs. Financing helps you reach more customers and make more sales, growing your business from the first day of implementation.
Your in-home water filtration system business is in a perfect position to grow. Your customers are ready to enjoy all the benefits your business can provide to them. And thanks to financing through UCFS, they can enjoy refreshing, pure water throughout their home regardless of their ability to pay upfront.