As we enter 2023, hair replacement clinics must address their challenges to increase their capability for patient care, expansion, and revenue. This article explores the most significant challenges facing the hair replacement business and what clinics and providers can do to turn these challenges into unique opportunities for growth.
Lack of Consumer Trust
Hair loss is a sensitive topic for many. For individuals suffering from thinning hair, seeking treatment requires taking that first –– often difficult and emotional –– step of acknowledging an issue.
However, many needing hair replacement treatments don’t pursue this life-changing care. A lack of trust among potential patients, even ideal candidates for replacement, prevents individuals from seeking treatment. This lack of trust is among the top challenges facing the hair replacement business in 2023.
Hair replacement treatment is notoriously difficult. The cause of hair loss can be challenging to identify, especially in women. Environmental causes and genetic or health-related issues can contribute to hair loss, but each requires different treatment. Some hair loss is temporary, such as thinning in the post-partum period or stress-induced loss. Other forms of loss require intervention that may or may not produce the patient’s desired results.
Typically, hair loss in men results from the hormone DHT. The main form of treatment is simply
blocking DHT. But hair loss –– and treatment –– is more complex and layered for women. Treatment for male patients is not universally approved for female patients.
Additionally, hair loss patterns in women don’t set them up for successful hair transplant treatments. Men often experience hair loss in one concentrated area, while women see thinning hair throughout their scalp.
While men often see successful results with hair replacement interventions, women less frequently reach desired outcomes. As a result, the lack of consumer trust, especially among women, creates barriers for hair replacement businesses.
Hair replacement companies must engage patients with compassion, empathy, and transparency to combat distrust. Presenting the patient with the facts, including potential roadblocks, risks, and obstacles, cultivates trust among individuals desperate for help.
Before a candidate commits to treatment, they must first trust their provider. Addressing the reasons behind industry distrust allows hair replacement businesses to see more patients and provide the life-changing care these individuals want and need.
Misconceptions Concerning Hair Replacement Treatments
Hair replacement treatment has been around for years. Still, many people hold misconceptions about the procedure. Social stigma combined with a lack of education results in an unfounded hesitancy to seek hair replacement treatment.
If you’ve been in this industry for any time, you’ve likely educated your patients about the falsehood of certain claims surrounding hair replacement. Understanding common myths allow you to proactively address these beliefs and put patients at ease as they consider treatment.
Below are a few common misconceptions regarding hair loss treatment countered by the truth of these claims:
- Hair transplants are only successful in young men
- Hair transplants don’t look natural
- Transplanted hair requires specialized treatment
- Hair replacement patients receive hair from someone else’s body
- Hair replacement results don’t last
- You can’t wash your hair after treatment
- Patients must take medicine to ensure the transplant works
These myths –– plus many we didn’t list –– stem from a lack of understanding and long-held stigmas concerning hair replacement. Clinical teams must anticipate these objections and educate hair replacement candidates regarding myth versus reality in this industry.
Patients Want Quick-Fix Solutions for Hair Loss
Hair replacement treatments, from transplant surgeries to less invasive but still intensive therapies, require significant investment from the patient. Hair replacement is a long-term solution to a long-term problem.
However, many patients want quick-fix solutions to their hair loss issues. The pain of dealing with hair loss is overwhelming for many individuals. The time and emotional effort required to undergo hair replacement treatment can intimidate patients. As a result, they seek out quick-fix solutions.
Many opt for less invasive, immediate fixes to their hair loss. Those suffering from thinning hair might choose wigs, hair pieces, styling services for hair loss, or myriad other options that don’t address the cause of the problem.
Hair replacement clinics and providers must educate patients regarding their options. Instead of choosing a temporary fix that only masks the problem, patients opting for hair replacement surgery or therapies take the necessary steps for long-term hair growth and health. By prioritizing education and the lasting benefits of hair replacement, providers can attract more patients seeking effective, life-changing care.
Financial Obstacles Prevent Patients from Seeking Treatment
Hair replacement treatment can transform a patient’s life. Hair loss affects everything from self-esteem and confidence to public perception, professional opportunities, and the activities individuals choose to participate in.
But for many individuals, hair replacement is out of reach due to financial constraints. These treatments aren’t covered by most insurance, which means the patient is responsible for paying the total cost.
For those relying on their income to cover monthly expenses with little left for discretionary spending, there are simply no resources available for elective hair replacement. When people have little, poor, or no credit, and spending savings isn’t an option, many must postpone or forego the hope of receiving hair replacement care altogether. For providers and clinics, this significantly limits the number of patients they can see and treat.
Your clinic can remove financial obstacles preventing your patients from seeking and receiving the help they need. You make life change possible by providing patient financing for hair replacement treatment.
Working with a financing firm like United Consumer Financial Services allows your patients to pay for treatment through affordable, scheduled monthly payments. Financing breaks down lump sum costs into realistic, achievable payment plans that won’t disrupt savings accounts or planned monthly spending.
Patient financing makes hair replacement attainable for nearly every individual. Clinics can increase their patient load, provide more treatments, and enjoy the growth that comes with offering financing options.
While many challenges face the hair replacement industry, the market continues to grow. And for businesses to capitalize on that growth, they must equip themselves with the right resources to best cater to their patients.
Reach out to the team at UCFS today to learn how our financing solutions built for hair replacement clinics can serve you and your patients.